It’s no secret that in order to build a relationship with your audience, you need to have a comprehensive social media strategy. Every company is out there on different channels trying to reach their customers on a daily basis. But did you know that 93% of businesses are going to be investing in social video in 2019? Here are the top things you need to know in order to connect people to your brand through social media:
Customize your videos for each platform
Believe it or not, social media is not a “one-size-fits-all,” both literally and figuratively. It’s important that you create different messages for each platform, and then customize the sizing and styling to each one as well. On Instagram, people are scrolling rapidly, so keep your video and message simple and your visuals eye-catching. Customers browsing Facebook will be more likely to watch for longer. Use this platform as a way to explain your product or service more in-depth and what sets you apart. On Twitter, your aim is to create shareable content. Something short but impactful that people will want to share with their peers. Don’t forget about LinkedIn! Use LinkedIn to share the mission behind your company and network with other professionals in the industry.
Remember to tell a story
No matter which platform you’re sharing on, or how short the video is, it’s essential that you tell a story each and every time. Video is an incredible way to open to bond between company and consumer, and storytelling is the absolute best way to do this. Don’t be afraid to include personal elements such as humor, vulnerability, and passion. These are the emotions that create connections.
Always include a call-to-action
Now that you have your audience’s attention, do something with it! Lead them to your website, offer them a deal, or invite them for further conversation. Once consumers have committed to watching a video from your company, they have shown interest in your brand. It’s essential that you hold onto that interest, and continue growing the relationship from there.