Simply put, in this day and age you cannot have a digital marketing strategy without video content. If you’re running a successful business, you probably already know you should be doing video marketing. But do you know why? Here are 10 jaw-dropping facts about video that will explain the future of digital marketing.
- 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
- Social video generates 1200% more shares than text and image content combined. (Wordstream)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
- Including video on landing pages can increase conversion rates by 80%. (Unbounce)
- Companies that use videos in their marketing have 27% higher clickthrough rates and 34% higher conversion rates than those that don’t. (Buffer)
- 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
- 52% of markets say video is the type of content with the best ROI. (Hubspot)
- Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
Still not convinced? Contact us today to develop a custom digital marketing strategy to take your brand to the next level!