How Video Can Change Your Marketing Strategy

How Video Can Change Your Marketing Strategy

Creating a comprehensive marketing strategy for your business is a cornerstone of being successful. But in order to take your brand to the next level and outshine your competition, your marketing strategy MUST include a plan for video. (And not just recording Instagram Stories on your phone!) We’re breaking down exactly how incorporating professional video content completely elevates your marketing strategy.

It helps your customers understand who you are.

Customers love to get to know the people behind the brands they love. And there is no better way to give your biggest fans a behind-the-scenes look than a professionally planned, shot, and edited film.

Videos are favored on social media.

The fact that Instagram and Facebook Stories are featured at the top of your screen is no coincidence. But did you know that Facebook and other social media sites give better organic reach to videos throughout your newsfeed?

Videos are favored by your customers, too!

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. (Hubspot)

Video makes a lasting impression.

The more senses that are activated during your interactions with people, the better the chances are that you’ll make a lasting impression. By being both visual and auditory, video sticks around in people’s mind. Not to mention that it holds their attention longer than text or an image that only takes seconds to process!

Video can be evolved into so many different projects.

When you partner with a professional cinematography company like Blue Bark Media, the relationship doesn’t end once your footage has been filmed. Our expert team works with you year-round to schedule a series of videos that continually support your strategies and goals. If those change next year? We can rework your films or film new footage to fit your ever-evolving business.



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